Fancy picking up a new ride? How about giving the all-new Jeep Compass a go? The Jeep brand would like to make sure that prospective Compass purchasers are wowed at dealerships, as consumers in selected European markets will be able to take a virtual tour of the insides of the Jeep Compass before it even arrives at the showroom, courtesy of an augmented reality experience. Riding on what is known as the Jeep Compass Visualiser, this innovative, easy-to use application can recreate the virtual car right before your very eyes, making it dimension-perfect so that prospective buyers can not only discover the new model in a virtual manner, they can also interact with it. This is certainly not your grandfather’s Flash presentation, that is for sure!
The new Jeep Compass will arrive in a quartet of different configurations - Sport, Longitude, Limited and Trailhawk, and all of them will have their very own content and powertrain option. This means more flexibility for different individuals, and you will be able to benefit from an enjoyable driving experience thanks to a full array of active driver assist systems as well as Jeep legendary off-road capability.
The Jeep Compass Visualizer app was developed with the help of Accenture as well as its customer experience agency, Accenture Interactive. Based on Tango, which is Google’s smartphone augmented reality technology, it enables mobile devices to navigate the physical world in pretty much the same way we do, and it has been optimized to run on the Lenovo Phab 2 Pro smartphone. Makes sense as the Lenovo Phab 2 Pro is the first Tango-enabled consumer device in the world.
Which European markets will carry the Jeep Compass Visualiser experience? Make a beeline to any Jeep showrooms in Austria, Belgium, France, Germany, Italy, Netherlands, Spain and Switzerland, and you would be wowed. Majority of the other Jeep dealerships throughout Europe would also deliver the Jeep Compass Visualizer experience before summer comes to a close.
With the Jeep Compass Visualiser, potential buyers will carry the Tango-enabled device and view, walking around while checking out the insides of the Jeep Compass right on the spot. Can’t make up your mind concerning the color and wheel option? Fret not -- make those changes on the fly and see the results immediately. The doors can even be opened up to showcase a realistic and detailed interior, and you can go nuts all the more by choosing the upholstery color of your choice, all managed with but a simple tap on the device’s display. So far, only two interior colors – Urbex or Ski Grey, are available, while the materials used will be divided into full leather or leather and cloth segments.
This is certainly an innovative way to sell a car or vehicle even before it arrives at the showroom, and has proven time and again that augmented reality and virtual technology is moving in the right direction in order to deliver on experiences such as the Jeep Compass Visualizer. You can be sure that purchasing a new home in the future would most probably see the employment of such a sales gimmick that might prove to be more effective than originally thought.
