Amazon Captured 31% of Online Spending Over Cyber Weekend

By Precious Gem de Peralta
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Amazon dominated the Cyber Weekend with a 30.9 percent share of online sales compared to other retail stores. Best Buy came in second with 7.4 percent from last year's 6.1 percent. Claudio Toledo via Flickr

Amazon still reigned supreme over the Cyber Weekend among other retailers. Based on a data collected by research firm Slice Intelligence, the online shopping giant captured 31 percent of online spending. More people chose to shop in Amazon from Thanksgiving through Cyber Monday than in Best Buy, Target, Wal-Mart and Apple. 

Slice Intelligence revealed that online sales over the Cyber Weekend grew from last year. Among more than 1 million online receipts that the firm scanned, Amazon dominated with 30.9 percent of sales. It was followed by Best Buy with only 7.4 percent, an increase from last year's 6.1 percent. Target came in at third with 4.4 percent, a mere 0.1 percent rise from 2015. Meanwhile, Wal-Mart suffered one percent decline with only 4.1 percent. 

According to CNBC, Macy's share was also down at 3.2 percent amid a massive site outage on Black Friday. Kohl's and Nordstrom are almost tied with 2.7 percent and 2.5 percent, respectively. Apple is a big winner during the Cyber Weekend as its online revenue rose from 0.9 to 1.5 percent. Unlike last year, J.Crew and Home Depot lagged behind the tech giant. 

Despite some retailers experiencing a dip in their Cyber Weekend sales, this year has set a new record online sales. Slice Intelligence shared that Black Friday sales were up 20 percent and Cyber Monday sales also grew by 10 percent. The latter one is now the biggest online shopping day in the US' history, according to Reuters. CNBC further reported that ComScore's data show that the most visited retail websites on desktop PCs and portable devices on Cyber Monday were Amazon, eBay, Wal-Mart, Kohl's and Target. Though most retailers had a big Cyber Weekend, Amazon actually had a bigger Prime Day.

November has seen a 14.8 percent growth compared to last year. Adobe Digital Insights puts the number of online sales from Nov. 1 to Nov. 28 at $39.97 billion. It is a 7.6 percent surge from 2015. The data covered 80 percent of all transactions from top 100 US retailers. Likewise, Adobe estimates an 11 percent increase in online revenue for 2016. It could amount to $91.6 billion. Amazon will definitely have the biggest share again, beating out the bricks-and-mortar retail stores.

The success of e-commerce reflects the shift of consumers to online shopping. With the Christmas season on its way, cyber shoppers will hit the internet and look for great deals on gifts.

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