Verizon and unlimited data plans do not go hand in hand, at least until now again. When it comes to data plans, there are many different mobile carriers to choose the packages that they offer. Not all packages are the same, and some do seem to be better than the others. Both T-Mobile and Sprint have been pushing unlimited data in an aggressive manner, and Verizon has jumped aboard the bandwagon in order to keep up with its rivals.

A new plan was launched by Verizon earlier today, where not only will the subscriber receive unlimited data, they will also be able to enjoy the likes of unlimited talk time as well as text messaging for $80 every month for the first line when automatic payment is selected. Other subsequent lines (up to four of them) can also take advantage of such a plan for $45 each month. Best of all is, everyone is able to enjoy this particular new plan regardless of whether you are an existing or a new customer.

This move by Verizon to offer an unlimited data plan is one that comes full circle after seven years. Back then, they had an unlimited data plan for the masses, but of course, not at the speeds which we are able to enjoy today. Having returned to the new ‘status quo’ seven years later, it looks like Verizon is the last to join the unlimited data party among the ‘Big Four’ of mobile carriers, with the likes of AT&T, T-Mobile and Sprint having offered it already in one particular plan or another. It looks like resistance is truly futile, and the thinking that customers do not need that vast amount of data is put in the locker.

Verizon knows that at the $80 price point as the bare minimum that one ought to pay before being able to enjoy a mobile plan, this might actually cause a squeeze on the lower tier users who frankly speaking, do not have a need for an unlimited data plan. However, it looks like the vast majority of mobile phone users out there who make use of single of multiple smartphones do seem to prefer to have a buffet of data just “in case” there is a need for it. After all, one can never have too much data, don’t you think so?

With that in mind, Ronan Dunne, president of Verizon's wireless division, mentioned, "We're not limiting you to a single plan. If you don't need unlimited data, we still have 5 GB, S, M, and L Verizon plans that are perfect for you."

That seems to cover the entire shebang of smartphone users from just about every tier. Of course, the above might seem to be a taunt in T-Mobile’s direction, but T-Mobile CEO John Legere is pretty quick to retort, Trump-style ala Twitter, by mentioning that Verizon’s unlimited plan “might be most expensive ever” as the customer has not yet included taxes and whether there will be any other additional fees involved.