Apple Reportedly Reduced Orders Of iPhone 7 Amid Decrease In Demand

By Precious Gem de Peralta
iPhone 7
Apple is reportedly reducing orders for iPhone 7 amid the decrease of the phone's demand and shift of interest to the upcoming iPhone 8. via homethods.com

After iPhone 7 was beaten by Google Pixel and Samsung Galaxy S7 during the Thanksgiving-Black Friday weekend sale, some reports say that the Android devices had better deals. Now, Apple is reported to be reducing its orders for the iPhone 7. But according to sources, it might be caused by the decrease in demand for the latest Apple flagship smartphone.

Sources from Taiwan's handset supply chain disclosed to DigiTimes that the tech giant has begun to reduce orders "as initial sales momentum has started fading." Apparently, the clamor for the jet black variant of the iPhone 7 models has slowly died down. Though Apple benefitted from the Galaxy Note 7 disaster, affected consumers seemed to have moved on.

Furthermore, there's also a decrease in demand in huge markets like China. The figure has significantly dropped down since the iPhone 7's launch months ago. It does not help that there have been alternative smartphone devices from Google, Huawei and Xiaomi that were recently released. Likewise, there have been more excitement and buzz surrounding the upcoming iPhone 8.

The interest of consumers have shifted to the next iPhone set to hit the market next year. This will somehow contribute to the expected decline in shipments of the iPhone 7. Supply chain makers estimates at least five million units less iPhone 7 shipped in the first half of 2017 compared to the second half of 2016.

Apple is not the only one experiencing a setback in its smartphone sales. The whole market has been suffering the same fate. Samsung had a chance to increase its total smartphone market share with the Galaxy Note 7. But it failed to do so because of the whole exploding phone fiasco. The Korean-based company should be thankful for its Galaxy S7 and Galaxy S7 Edge for still putting up good numbers. Otherwise, they would have hit rock bottom. As for Apple, the iPhone 7 was not able to really do much to impact the sales of the US company.

Since the hype is real for the iPhone 8, people have high expectations for the new Apple device. The company is rumored to integrate the phone with innovative features that can compete against its fierce competitions like the Samsung Galaxy S8. Most rumors mentioned that the tech company will finally introduce OLED display to iPhone users. This alone is a major difference from the previous iPhones that have been using LCD display. The said technology will also allow the iPhone 8 to have a curved screen like the Samsung Galaxy S7 Edge or even be foldable. The latter one is based on the fact that Apple has patented a foldable electronic device. This news was released by the US Patent and Trademark Office.

DigiTimes further reported that other market rumors regarding iPhone 8 include glass cases, dual-lens cameras, enhanced CPUs, advanced sensors, mixed reality support and wireless charging technology.

  • ‘Wang Mingdao’s Diary’ reproduction highlights complexities of contemporary Chinese Christianity

    On December 9, the China Graduate School of Theology (中国神学研究院) hosted a public lecture titled “A Courageous Witness in the Times—Launch of Wang Mingdao (王明道)’s Diary.” The lecture, themed “Faith Patterns in Beijing’s Christian Churches Through the Lens of Wang Mingdao’s Diary,” featured Dr. Ni Buxiao (倪步晓), Associate Director and Assistant Professor at the Christian Faith and Chinese Culture Research Center of Alliance Bible Seminary (建道神学院), as the keynote speaker.

  • Floating library ‘Doulos Hope’ arrives in Taiwan; spreading love and hope from a former cruise ship

    Doulos Hope, the international floating book fair ship, has returned to Taiwan and is now docked at Kaohsiung Port, open to the public from December 18, 2024, to January 12, 2025. Originally built in 1991 and renovated in 2022, the ship features over 2,000 books on various topics, including faith, science, and art. It is operated by a diverse crew of 140 volunteers from 25 countries, offering services such as education, healthcare, and community outreach. The ship's mission is to spread hope and

  • Chinese Online School of Theology publishes annual ministry report: Expanding Chinese theological education through new strategies

    In the 2023-2024 academic year, New York-based Chinese Online School of Theology (COST) has seen significant development in expanding its ministry in theological education and mission outreach. They have promoted a series of new events and projects to explore different strategies that expand theological education for Chinese ministers. The following are some highlights from the 2023-2024 annual report:

  • Dr. Fenggang Yang: How foreign forces transformed traditional Chinese legal systems

    In a recent lecture to Chinese Christians, scholar Dr. Fenggang Yang (杨凤岗) gave an in-depth analysis of the historical evolution and contemporary significance of the modern legal system in Chinese society. He explored the tensions and integrations between traditional law and modern rule of law, highlighting the distinctive characteristics of China’s traditional legal system and emphasizing the role of foreign influences in introducing modern legal practices into Chinese society.

Top Stories